IDEAS home Printed from https://ideas.repec.org/a/ags/iepeoa/245106.html
   My bibliography  Save this article

Eco Marketing In Export Food

Author

Listed:
  • Mihic, Svetlana
  • Drobac, Milorad M.
  • Mihajlovic, Milan

Abstract

In the developed world, the modern buyer is very aware of the backlog of environmental problems and all the consequences for the health and quality of life in general. Therefore, their responsibility, to be sure of eliminating all those who behave environmentally irresponsible. Eco-marketing, as well as conventional marketing, are elements of marketing mix, but extended and adapted to modern conditions. As a logical consequence there is distinct increase in demand for ecological food products (products and services) and support to companies whose activities fit the demands of citizens and legislators, when it comes to ecology. Eco-marketing is slowly cease to be desire, but becomes a need for products that their products are placed on discerning market. Thus, with the standard information on the composition and quality of product, and instructions for use and terms of use, the information appearing on the eligibility of certain eco products. Showing the importance of marketing and Serbian able to place eco products on the market of Europe is the essence of this paper.

Suggested Citation

  • Mihic, Svetlana & Drobac, Milorad M. & Mihajlovic, Milan, 2010. "Eco Marketing In Export Food," Economics of Agriculture, Institute of Agricultural Economics, vol. 57(01).
    • Handle: RePEc:ags:iepeoa:245106
    DOI: 10.22004/ag.econ.245106
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/245106/files/Article%204.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.245106?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:iepeoa:245106. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/iepbgyu.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.