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Le négoce viti-vinicole

Author

Listed:
  • Berger, Alain
  • Arnaud, Charles
  • Badis, M.F.
  • Maamoun, M.

Abstract

Along the grape-wine marketing and processing channels, value creation takes places at different levels according to the influence its origin has on the final product. This is a cause of conflict between market operators. A study was made of the marketing and financial policies of the largest 150 wine trading firms for the 1973-78 period. It showed that intensified conflicts had led to a loss of the great power those firms used to hold.

Suggested Citation

  • Berger, Alain & Arnaud, Charles & Badis, M.F. & Maamoun, M., 1981. "Le négoce viti-vinicole," Économie rurale, French Society of Rural Economics (SFER Société Française d'Economie Rurale), vol. 142.
    • Handle: RePEc:ags:ersfer:351330
    DOI: 10.22004/ag.econ.351330
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    Keywords

    Marketing;

    Statistics

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