IDEAS home Printed from https://ideas.repec.org/a/ags/ersfer/335332.html
   My bibliography  Save this article

Fidélisation au centre équestre : une enquête auprès d’enfants cavaliers et de leurs parents

Author

Listed:
  • Vial, Céline
  • Eslan, Camille
  • Costa, Sandrine
  • Thomas, Oriane

Abstract

Since 2012, the Fédération Française d’Équitation (FFE) (French Equestrian Federation) has been witnessing a drop in rider membership, after seventy years of continuous growth. This article investigates this trend, focusing on the FFE’s core target audience of riding school customers through a survey of eighty-seven riders aged seven to twelve and their parents. Drawing on the literature on consumer loyalty, the results show the respective influences that children and parents have on choice processes and sports club loyalty. Satisfaction, confirmation of expectations, community engagement, attractiveness of the alternative offer, and relationships with teachers, groups of friends, and particular horses emerge as important concepts to consider. Moreover, the relationships formed with friends and particular horses at the riding school can act as switching barriers in the loyalty process.

Suggested Citation

  • Vial, Céline & Eslan, Camille & Costa, Sandrine & Thomas, Oriane, 2020. "Fidélisation au centre équestre : une enquête auprès d’enfants cavaliers et de leurs parents," Économie rurale, French Society of Rural Economics (SFER Société Française d'Economie Rurale), vol. 374(October-D).
    • Handle: RePEc:ags:ersfer:335332
    DOI: 10.22004/ag.econ.335332
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/335332/files/economierurale-8307.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.335332?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Resource /Energy Economics and Policy;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ersfer:335332. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/sferrea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.