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Potrošačke preferencije mladih potrošača prilikom kupnje prehrambenih proizvoda

Author

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  • Sanja Jelić Milković
  • Ružica Lončarić
  • Jelena Kristić

Abstract

The aim of the paper is to determine the relevant intrinsic and extrinsic attributes of foodstuffs important to young consumers when purchasing in relation to their socio-demographic characteristics. Questionnaire was used as a method of data collection and an instrument for the survey. The survey was carried out on a sample of N = 384 students at the Faculty of Agriculture in Osijek (now Faculty of Agrobiotechnical Sciences Osijek). The results indicate that for young consumers the intrinsic and extrinsic attributes of foodstuffs are of extreme importance. The most important intrinsic attribute is the taste of food, while the most important extrinsic attributes are brand and an affordable price. The results of this paper can serve as framework for a future consumer preference research with other profile of respondents.

Suggested Citation

  • Sanja Jelić Milković & Ružica Lončarić & Jelena Kristić, 2018. "Potrošačke preferencije mladih potrošača prilikom kupnje prehrambenih proizvoda," Agroeconomia Croatica, Croatian Society of Agricultural Economists, vol. 8(1), December.
    • Handle: RePEc:ags:csaeac:281206
    DOI: 10.22004/ag.econ.281206
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    Keywords

    Agribusiness;

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