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Rethinking Rural and Agricultural Development Through Market-Oriented Technologies in Africa

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  • Ovwigho, Bishop O.

Abstract

The broad objective of the paper was to design a market oriented technology for agricultural and rural development in Africa. Marketing extension has been over looked in extension services delivery. Many of the agricultural technologies including the Top-Bottom, Feed-back, Farmer-Back to Farmer and Integrated Rural Development lacked in-built marketing components. The technology versus market component model was developed in this study. The model consists of the technical, market, and sustainability components as well as control mechanism. The theory of the technology and marketing component model states that, if the technical, marketing and sustainability components of a technology are properly designed implemented and controlled farmers will derive greater incentives from their investment. The marketing component should be specified in all agricultural technology after verifying the technical and sustainability components. Advisory services on marketing functions, role of cooperatives and organized markets in improving market incentives to the rural small and medium scale farmers were discussed. The model is recommended to research scientists and extension workers to adopt in a bid to improve the welfare of the rural farmers.

Suggested Citation

  • Ovwigho, Bishop O., 2014. "Rethinking Rural and Agricultural Development Through Market-Oriented Technologies in Africa," Sustainable Agriculture Research, Canadian Center of Science and Education, vol. 3(1).
    • Handle: RePEc:ags:ccsesa:230536
    DOI: 10.22004/ag.econ.230536
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    References listed on IDEAS

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    1. Akeredolu, Mercy, . "Innovations in the Marketing of Agricultural Produce: The Case of the FASO JIGI Cooperative in Mali," Extension Farming Systems Journal - EFS Journal, Australasian Farm Business Management Network, vol. 7(1).
    2. Tor A. Benjaminsen & Mara J. Goldman & Maya Y. Minwary & Faustin P. Maganga, 2013. "Wildlife Management in Tanzania: State Control, Rent Seeking and Community Resistance," Development and Change, International Institute of Social Studies, vol. 44(5), pages 1087-1109, September.
    3. Anderson, Jock R. & Feder, Gershon, 2003. "Rural extension services," Policy Research Working Paper Series 2976, The World Bank.
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