SWOT Analysis of New-type Industrialization in Traditional Agricultural Areas

SWOT analysis method is used to discuss the new-type industrialization in traditional agricultural areas. Among them, advantages of new-type industrialization in traditional agricultural areas are analyzed from four aspects of labor advantage, land advantage, product advantage and environmental advantage. Disadvantages of new-type industrialization in traditional agricultural areas are also analyzed from four aspects of geographical disadvantage, inferior labor quality, informal system disadvantage, and backward non-agricultural industry. At the same time, opportunities for new-type industrialization in traditional agricultural areas are analyzed from three aspects of land system innovation, rural social security system, and financial policy supporting “Three Agriculture” development. Threats for the new-type industrialization in traditional agricultural areas are also analyzed from the impact of the international market on agricultural products, threat of urban industry and threat of other agricultural areas. SPSS16.0 software and K-Means cluster analysis method are used to classify the traditional agricultural areas into four categories according to the advantage differences and overall characteristics in traditional agricultural areas. Strategic modes of new-type industrialization are provided, such as SO strategy (traditional agricultural area with strong competitiveness), ST strategy (traditional agricultural areas with relatively strong competitiveness), WO strategy (traditional agricultural areas with normal competitiveness) and WT strategy (traditional agricultural areas with weak competitiveness), in order to make strategic mode suitable for different traditional agricultural areas and to offer references fro decision making of government.