Regional Brand and High-quality Development of Fruits in Ethnic Areas of the Yangtze River Economic Belt under the Greater Food Approach

Establishing the Greater Food Approach and promoting the Yangtze River Economic Belt’s national major regional development strategy can better support and serve the agricultural power and Chinese-style modernization. This paper introduces the characteristics of fruit industry in 16 autonomous prefectures and 47 autonomous counties under the jurisdiction of the Yangtze River Economic Belt. It studies the intellectual property resources of brand marks from the aspects of geographical indications, collective trademarks, certification trademarks, well-known trademarks in China and national design patents, and analyzes the main problems of brand and high-quality development of fruit industry in these ethnic autonomous areas. Finally, it puts forward some strategies, such as improving the protection of intellectual property rights of geographical indications, using intellectual property rights of brand signs, building modern seed industry upgrading project, drawing lessons from the experience of thousand villages demonstration project, ensuring that large-scale poverty does not occur, and building a diversified food supply system.