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Impact of Sharing Marketing on Marketing Willingness of Employees in Internet Decoration Industry

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  • LI,Zhongxin

Abstract

With the development of information technology, sharing marketing, as an innovative marketing method, plays an important role in promoting the marketing willingness and enthusiasm of employees in the Internet decoration industry. Based on the data obtained from the questionnaire survey, this paper makes an empirical analysis of the impact of the economic value, social value, perceived ease of use, perceived convenience, enabling conditions and subjective norms of sharing marketing on the marketing willingness of employees in the Internet decoration industry. The results showed that the questionnaire had good internal consistency and construct validity. Through empirical analysis, it can be found that the economic value, social value, perceived ease of use, perceived convenience, enabling conditions and subjective norms of sharing marketing have a significant positive impact on employees’ marketing willingness.

Suggested Citation

  • LI,Zhongxin, 2024. "Impact of Sharing Marketing on Marketing Willingness of Employees in Internet Decoration Industry," Asian Agricultural Research, USA-China Science and Culture Media Corporation, vol. 16(01), January.
    • Handle: RePEc:ags:asagre:344152
    DOI: 10.22004/ag.econ.344152
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    Agribusiness;

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