Path Analysis of Agricultural Project Design Based on Function Expansion: A Case Study of Naya Mountain Villa

The expansion of agricultural function is one of the important means for modern agricultural projects to promote agricultural economic benefits. Successful modern agricultural projects require good creative ideas and design programs. While developing high-efficient modern agricultural production activities, we should fully explore the intangible value of agricultural production activities, combine agriculture with agricultural products, natural conditions, cultural conception and other effective resources, to expand agricultural functions, and promote comprehensive benefits. In order to build a sustainable modern agricultural project operation system, Naya Mountain Villa project planning is taken as an example for analysis. Naya Mountain Villa began construction in 2011; the creative planning based on the agricultural expansion function was carried out in 2013; it had successful access to the capital market in 2015. The project realizes the effective integration of agricultural production system and agricultural function expansion, constructs a set of long-term stable profiting models, and lays an important foundation for entering the capital market. The project is a representative example of the function-expanding modern agricultural project. Through the analysis of the design ideas of the project, this paper discusses the function expansion elements of basic resources, public welfare and agricultural function expansion methods, the formation of general ideas, source and construction logic of creative thinking, and summarizes and abstracts some inspiring design methods of agricultural function expansion. Through the analysis of the key points in the design of the specific technical aspects of the project, this paper provides a reference for solving common difficult problems in the practical design. The summary and refinement of the thinking logic, thinking construction and specific design method of the project is inspiring and repeatable to some extent, which can provide reference for the relevant researchers.