Analysis of the Factors Influencing Breeding Record Establishment of Sheep-raising Households or Farms Based on Logit-ISM: Based on 849 Questionnaires from 17 Cities in Shandong Province

Breeding record is an important way to implement standardized sheep raising, trace major sheep raising epidemic information and ensure the quality and safety of products for sheep-raising households or farms. Based on 849 questionnaires from 17 cities of Shandong Province, the paper firstly used the binary discrete model of Logit to analyze the factors influencing the establishing behavior of breeding records of sheep-raising households or farms and then used the ISM model to explain the relationship and hierarchy of each influencing factor. The result showed that seven factors including the education level of the deciders, farming scale, fixed number of farming years, degree of specialization, support of the government, whether to join the industrialization organization and the recognition of the breeding records have a significant impact on the establishing behavior of breeding records of the sheep-raising households or farms. Among them, the support of the government and the recognition of breeding records are the surface direct factors, degree of specialization and whether to join the industrialization organization are the middle indirect factors, the education level of the deciders, the farming scale and the fixed number of farming years are deep source factors.