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Reducing Consumption Of Food With High Level Of Fat, Sugar And/Or Salt Among Young Generation

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  • Szucs, Robert Sandor
  • Csapo, Zsolt

Abstract

The young generation is the most influenced and vulnerable segment of the market. Food with high level of fat, sugar and/or salt are popularised for this segment. At the same time nearly 7 people die of obesity or from complications of obesity in Hungary each hour – one every 9 minutes. Less than 10% of youth are of the belief of eating healthy and more then one third of youth don’t take care about healthy eating. The young generation can be especially influenced by use of well-known persons, prize games and free gifts. The idea of fat tax’s introduction could be an obvious proposal.

Suggested Citation

  • Szucs, Robert Sandor & Csapo, Zsolt, 2010. "Reducing Consumption Of Food With High Level Of Fat, Sugar And/Or Salt Among Young Generation," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 4(1-2), pages 1-7.
    • Handle: RePEc:ags:apstra:91117
    DOI: 10.22004/ag.econ.91117
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    References listed on IDEAS

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    1. Lewit, Eugene M. & Coate, Douglas, 1982. "The potential for using excise taxes to reduce smoking," Journal of Health Economics, Elsevier, vol. 1(2), pages 121-145, August.
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