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Branding potential of spas in the Northern Plain and the Mid-Transdanubian Regions

Author

Listed:
  • Mosonyi, Attila
  • Lengyel, Attila
  • Müller, Anetta

Abstract

Based on both primary and secondary research in our article we examined the brand elements of the main baths of the Northern- Plain Region (Szolnok Liget Thermal and Experience Bath, Nyiregyháza Aquarius Experience Bath, a Hajdúszoboszló Hungarospa Plc. and the Debrecen Aquaticum Mediterranean Experience bath ) and the Mid-Transdanubian Region (Komárom Medical bath, Agárd Thermal and Medical Bath, Pápa Castle Garden Bath) and worked out their brand systems. We also examined and analysed the possibilities and process of branding. According to their brand elements we established three categories for the baths: Established brands, Developing brands and Brandable baths.

Suggested Citation

  • Mosonyi, Attila & Lengyel, Attila & Müller, Anetta, 2013. "Branding potential of spas in the Northern Plain and the Mid-Transdanubian Regions," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 7(4-5), pages 1-4.
    • Handle: RePEc:ags:apstra:187514
    DOI: 10.22004/ag.econ.187514
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    Cited by:

    1. Muller Anetta & Boda Eszter Judit & Rathonyi Gergely & Rathonyi-Odor Kinga & Barcsak Barbara & Könyves Erika & Biro Melinda & Beata Dobay & Elena Bendikova, 2017. "Analysis Of The Cavebath Of Miskolctapolca’S Brand Elements And Guests Satisfaction," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 10(4-5), April.
    2. Lövei-Kalmár, Katalin & Jeles, Tímea & Ráthonyi, Gergely, 2019. "Analysis Of Bathing Habits Among Spa Visitors," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 13(1-2), June.

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