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New Types Of Tourism And Tourism Marketing In The Post-Industrial World

Author

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  • Arva, Laszlo
  • Deli-Gray, Zsuzsa

Abstract

At the end of the 20th century in the most developed countries economy and society went through profound transformation. The emerging post-industrial society can be characterised by the dominance of service industry, more leisure time of the population, higher disposable income and more conscious consumers. These conscious consumers are more and more quality orientated and reject undifferentiated mass products. New customers of tourism and hospitality industry are not only more affluent – so less price conscious – and more quality orientated but they are also seeking activity, participation, fantasy, and experience. These new types of tourists are interested rather in aesthetic aspects of life and are seeking highly differentiated, personalised experience. In the following article the authors, professors of the French ESSCA business school overview theoretical aspects of new, post-Fordist tourism demand and present examples of the new tourism and hospitality products having emerged in the developed countries during the last years.

Suggested Citation

  • Arva, Laszlo & Deli-Gray, Zsuzsa, 2011. "New Types Of Tourism And Tourism Marketing In The Post-Industrial World," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 5(3-4), pages 1-6.
  • Handle: RePEc:ags:apstra:104663
    DOI: 10.22004/ag.econ.104663
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    Cited by:

    1. Leonor Pérez-Ruiz, 2020. "Enhancing English Skills Of Workforce In Castile And Leon Rural Tourism Sector," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 2(2), pages 6-16.
    2. Erhan Aslanoğlu & Arda Balakan, 2016. "An analysis of cruise tourism on Turkish economy; a case study for Istanbul and Barcelona ports," Yildiz Social Science Review, Yildiz Technical University, vol. 2(2), pages 1-28.
    3. Leonor Perez-Ruiz, 2020. "Enhancing English Skills Of Workforce In Castile And Leon Rural Tourism Sector," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 2(1), pages 6-16.

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    Keywords

    Marketing;

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