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CRM and its Importance for Business Competitiveness

Author

Listed:
  • Peter Stuchlý
  • Roderik Virágh
  • Marcela Hallová
  • Edita Šilerová

Abstract

This paper deals with the Customer Relationship Management (CRM) system with emphasis on the importance for the competitiveness of a business. The aim of the present article is to seek whether a business pursues customer value on a regular basis regardless of its size. Monitoring customer value can thus be one of the criteria that measure the success of implementing an overall customer relationship management concept in a particular business. CRM system is also used in agribusiness.

Suggested Citation

  • Peter Stuchlý & Roderik Virágh & Marcela Hallová & Edita Šilerová, 2020. "CRM and its Importance for Business Competitiveness," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 12(1), March.
    • Handle: RePEc:ags:aolpei:303937
    DOI: 10.22004/ag.econ.303937
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