IDEAS home Printed from https://ideas.repec.org/a/ags/ajosrd/342238.html
   My bibliography  Save this article

Application of Combined SWOT and AHP for Strategy Development: Evidence from Pottery Industry of Bangladesh

Author

Listed:
  • Islam , Mohammad Muzahidul
  • Akter , Laizu
  • Pervez , A.K.M. Kanak
  • Nabi , Md. Nur
  • Uddin , Md. Momin
  • Arifin, Zakaria

Abstract

This study aims to explore the appropriate strategies to revive the pottery industry development in Bangladesh. The research followed SWOT-AHP combined method that is based on Analytical Hierarchy Process (AHP) weighting methodology. SWOT analysis is one of the popular tools for environmental scanning to identify the internal and external environmental factors simultaneously for defining an enterprise’s strategic actions. Due to some flaws of SWOT analysis, this study followed the AHP, which is a multi-criteria decision-making approach. The qualitative data collection consisted of a Focus Group Discussion (FGD) and in-depth Interviews. We analyzed quantitative data by the AHP to identify the relative prominence of each SWOT factor analysis. The results revealed that potters have an innovative capacity. Due to the lack of administrative coordination and fierce competition with alternatives products such as plastic, metallic products, they face some difficulties. Still reliability in the marketplace is increasing with time. These findings guide to generate useful inference and could be utilized for decision-making and policies formulation in pottery industry.

Suggested Citation

  • Islam , Mohammad Muzahidul & Akter , Laizu & Pervez , A.K.M. Kanak & Nabi , Md. Nur & Uddin , Md. Momin & Arifin, Zakaria, 2020. "Application of Combined SWOT and AHP for Strategy Development: Evidence from Pottery Industry of Bangladesh," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society (AESS), vol. 10(01), January.
    • Handle: RePEc:ags:ajosrd:342238
    DOI: 10.22004/ag.econ.342238
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/342238/files/Application%20of%20Combined%20SWOT%20and%20AHP%20for%20Strategy%20Development%20Evidence%20from%20Pottery%20Industry%20of%20Bangladesh.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.342238?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Kahraman, Cengiz & Cebeci, Ufuk & Ruan, Da, 2004. "Multi-attribute comparison of catering service companies using fuzzy AHP: The case of Turkey," International Journal of Production Economics, Elsevier, vol. 87(2), pages 171-184, January.
    2. Yasir Ahmad & Danial Saeed Pirzada, 2014. "Using Analytic Hierarchy Process for Exploring Prioritization of Functional Strategies in Auto Parts Manufacturing SMEs of Pakistan," SAGE Open, , vol. 4(4), pages 21582440145, November.
    3. Saaty, Thomas L., 1990. "How to make a decision: The analytic hierarchy process," European Journal of Operational Research, Elsevier, vol. 48(1), pages 9-26, September.
    4. Yoram Wind & Thomas L. Saaty, 1980. "Marketing Applications of the Analytic Hierarchy Process," Management Science, INFORMS, vol. 26(7), pages 641-658, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mohammad Muzahidul Islam & Laizu Akter & A.K.M. Kanak Pervez & Md. Nur Nabi & Md. Momin Uddin & Zakaria Arifin, 2020. "Application of combined SWOT and AHP for strategy development: evidence from pottery industry of Bangladesh," Asian Journal of Agriculture and rural Development, Asian Economic and Social Society, vol. 10(1), pages 81-94, June.
    2. Paul, Swarup & Sarkar, Bijan & Bose, P.K., 2015. "Eclectic decision for the selection of tree borne oil (TBO) as alternative fuel for internal combustion engine," Renewable and Sustainable Energy Reviews, Elsevier, vol. 48(C), pages 256-263.
    3. Ricardo Ribeiro Nascimento & Eduardo Antonio Gomes Marques & Gustavo Ferreira Simões, 2023. "Application of the AHP method for prioritizing actions to reduce risk associated with gravitational mass movements in areas along the margins of watercourses of the city of Rio Branco, Brazil," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 116(2), pages 1591-1613, March.
    4. Bhatt, Brijesh & Singh, Anoop, 2021. "Power sector reforms and technology adoption in the Indian electricity distribution sector," Energy, Elsevier, vol. 215(PA).
    5. V. Srinivasan & G. Shainesh & Anand K. Sharma, 2015. "An approach to prioritize customer-based, cost-effective service enhancements," The Service Industries Journal, Taylor & Francis Journals, vol. 35(14), pages 747-762, October.
    6. S Taghipour & D Banjevic & A K S Jardine, 2011. "Prioritization of medical equipment for maintenance decisions," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(9), pages 1666-1687, September.
    7. Parvin Golfam & Parisa-Sadat Ashofteh & Taher Rajaee & Xuefeng Chu, 2019. "Prioritization of Water Allocation for Adaptation to Climate Change Using Multi-Criteria Decision Making (MCDM)," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 33(10), pages 3401-3416, August.
    8. Joseph R. Kakeneno & Cathal MacSwiney Brugha, 2017. "Usability of Nomology-based methodologies in supporting problem structuring across cultures: the case of participatory decision-making in Tanzania rural communities," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 25(2), pages 393-415, June.
    9. Kik, M.C. & Claassen, G.D.H. & Meuwissen, M.P.M. & Smit, A.B. & Saatkamp, H.W., 2021. "Actor analysis for sustainable soil management – A case study from the Netherlands," Land Use Policy, Elsevier, vol. 107(C).
    10. Choudhary, Devendra & Shankar, Ravi, 2012. "An STEEP-fuzzy AHP-TOPSIS framework for evaluation and selection of thermal power plant location: A case study from India," Energy, Elsevier, vol. 42(1), pages 510-521.
    11. Fontana, Veronika & Ebner, Manuel & Schirpke, Uta & Ohndorf, Markus & Pritsch, Hanna & Tappeiner, Ulrike & Kurmayer, Rainer, 2023. "An integrative approach to evaluate ecosystem services of mountain lakes using multi-criteria decision analysis," Ecological Economics, Elsevier, vol. 204(PA).
    12. Madjid Tavana & Mariya Sodenkamp & Leena Suhl, 2010. "A soft multi-criteria decision analysis model with application to the European Union enlargement," Annals of Operations Research, Springer, vol. 181(1), pages 393-421, December.
    13. Alpana Agarwal & Divina Raghav, 2023. "Analysing Determinants of Employee Performance Based on Reverse Mentoring and Employer Branding Using Analytic Hierarchical Process," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 48(3), pages 343-358, August.
    14. Wenshuai Wu & Gang Kou, 2016. "A group consensus model for evaluating real estate investment alternatives," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 2(1), pages 1-10, December.
    15. Andre Bender & Allan Din & Philippe Favarger & Martin Hoesli & Janne Laakso, 1997. "An Analysis of Perceptions Concerning the Environmental Quality of Housing in Geneva," Urban Studies, Urban Studies Journal Limited, vol. 34(3), pages 503-513, March.
    16. Kim, Tae-eun & Gausdal, Anne Haugen, 2017. "Leading for safety: A weighted safety leadership model in shipping," Reliability Engineering and System Safety, Elsevier, vol. 165(C), pages 458-466.
    17. Mustafa Topuz & Mehmet Deniz, 2023. "Application of GIS and AHP for land use suitability analysis: case of Demirci district (Turkey)," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-15, December.
    18. Daji Ergu & Gang Kou & János Fülöp & Yong Shi, 2014. "Further Discussions on Induced Bias Matrix Model for the Pair-Wise Comparison Matrix," Journal of Optimization Theory and Applications, Springer, vol. 161(3), pages 980-993, June.
    19. Fabio Blanco-Mesa & Anna M. Gil-Lafuente & José M. Merigó, 2018. "Subjective stakeholder dynamics relationships treatment: a methodological approach using fuzzy decision-making," Computational and Mathematical Organization Theory, Springer, vol. 24(4), pages 441-472, December.
    20. Mehmet Yüksel, 2019. "A Model Proposal for the Evaluation of Chemistry Education in the Context of Learning Environment," Asian Journal of Education and Training, Asian Online Journal Publishing Group, vol. 5(3), pages 488-494.

    More about this item

    Keywords

    Environmental Economics and Policy;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ajosrd:342238. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aesstea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.