IDEAS home Printed from https://ideas.repec.org/a/ags/ajosrd/342238.html
   My bibliography  Save this article

Application of Combined SWOT and AHP for Strategy Development: Evidence from Pottery Industry of Bangladesh

Author

Listed:
  • Islam , Mohammad Muzahidul
  • Akter , Laizu
  • Pervez , A.K.M. Kanak
  • Nabi , Md. Nur
  • Uddin , Md. Momin
  • Arifin, Zakaria

Abstract

This study aims to explore the appropriate strategies to revive the pottery industry development in Bangladesh. The research followed SWOT-AHP combined method that is based on Analytical Hierarchy Process (AHP) weighting methodology. SWOT analysis is one of the popular tools for environmental scanning to identify the internal and external environmental factors simultaneously for defining an enterprise’s strategic actions. Due to some flaws of SWOT analysis, this study followed the AHP, which is a multi-criteria decision-making approach. The qualitative data collection consisted of a Focus Group Discussion (FGD) and in-depth Interviews. We analyzed quantitative data by the AHP to identify the relative prominence of each SWOT factor analysis. The results revealed that potters have an innovative capacity. Due to the lack of administrative coordination and fierce competition with alternatives products such as plastic, metallic products, they face some difficulties. Still reliability in the marketplace is increasing with time. These findings guide to generate useful inference and could be utilized for decision-making and policies formulation in pottery industry.

Suggested Citation

  • Islam , Mohammad Muzahidul & Akter , Laizu & Pervez , A.K.M. Kanak & Nabi , Md. Nur & Uddin , Md. Momin & Arifin, Zakaria, 2020. "Application of Combined SWOT and AHP for Strategy Development: Evidence from Pottery Industry of Bangladesh," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society (AESS), vol. 10(01), January.
    • Handle: RePEc:ags:ajosrd:342238
    DOI: 10.22004/ag.econ.342238
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/342238/files/Application%20of%20Combined%20SWOT%20and%20AHP%20for%20Strategy%20Development%20Evidence%20from%20Pottery%20Industry%20of%20Bangladesh.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.342238?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Kahraman, Cengiz & Cebeci, Ufuk & Ruan, Da, 2004. "Multi-attribute comparison of catering service companies using fuzzy AHP: The case of Turkey," International Journal of Production Economics, Elsevier, vol. 87(2), pages 171-184, January.
    2. Yasir Ahmad & Danial Saeed Pirzada, 2014. "Using Analytic Hierarchy Process for Exploring Prioritization of Functional Strategies in Auto Parts Manufacturing SMEs of Pakistan," SAGE Open, , vol. 4(4), pages 21582440145, November.
    3. Yoram Wind & Thomas L. Saaty, 1980. "Marketing Applications of the Analytic Hierarchy Process," Management Science, INFORMS, vol. 26(7), pages 641-658, July.
    4. Saaty, Thomas L., 1990. "How to make a decision: The analytic hierarchy process," European Journal of Operational Research, Elsevier, vol. 48(1), pages 9-26, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mohammad Muzahidul Islam & Laizu Akter & A.K.M. Kanak Pervez & Md. Nur Nabi & Md. Momin Uddin & Zakaria Arifin, 2020. "Application of combined SWOT and AHP for strategy development: evidence from pottery industry of Bangladesh," Asian Journal of Agriculture and rural Development, Asian Economic and Social Society, vol. 10(1), pages 81-94, June.
    2. V. Srinivasan & G. Shainesh & Anand K. Sharma, 2015. "An approach to prioritize customer-based, cost-effective service enhancements," The Service Industries Journal, Taylor & Francis Journals, vol. 35(14), pages 747-762, October.
    3. Kik, M.C. & Claassen, G.D.H. & Meuwissen, M.P.M. & Smit, A.B. & Saatkamp, H.W., 2021. "Actor analysis for sustainable soil management – A case study from the Netherlands," Land Use Policy, Elsevier, vol. 107(C).
    4. Choudhary, Devendra & Shankar, Ravi, 2012. "An STEEP-fuzzy AHP-TOPSIS framework for evaluation and selection of thermal power plant location: A case study from India," Energy, Elsevier, vol. 42(1), pages 510-521.
    5. Madjid Tavana & Mariya Sodenkamp & Leena Suhl, 2010. "A soft multi-criteria decision analysis model with application to the European Union enlargement," Annals of Operations Research, Springer, vol. 181(1), pages 393-421, December.
    6. Alpana Agarwal & Divina Raghav, 2023. "Analysing Determinants of Employee Performance Based on Reverse Mentoring and Employer Branding Using Analytic Hierarchical Process," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 48(3), pages 343-358, August.
    7. Sadiq Ullah & Mudassar Iqbal & Muhammad Waseem & Adnan Abbas & Muhammad Masood & Ghulam Nabi & Muhammad Atiq Ur Rehman Tariq & Muhammad Sadam, 2024. "Potential Sites for Rainwater Harvesting Focusing on the Sustainable Development Goals Using Remote Sensing and Geographical Information System," Sustainability, MDPI, vol. 16(21), pages 1-23, October.
    8. Wenshuai Wu & Gang Kou, 2016. "A group consensus model for evaluating real estate investment alternatives," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 2(1), pages 1-10, December.
    9. Andre Bender & Allan Din & Philippe Favarger & Martin Hoesli & Janne Laakso, 1997. "An Analysis of Perceptions Concerning the Environmental Quality of Housing in Geneva," Urban Studies, Urban Studies Journal Limited, vol. 34(3), pages 503-513, March.
    10. Fabio Blanco-Mesa & Anna M. Gil-Lafuente & José M. Merigó, 2018. "Subjective stakeholder dynamics relationships treatment: a methodological approach using fuzzy decision-making," Computational and Mathematical Organization Theory, Springer, vol. 24(4), pages 441-472, December.
    11. Prabhat Kumar & Puneet Tandon, 2019. "A paradigm for customer-driven product design approach using extended axiomatic design," Journal of Intelligent Manufacturing, Springer, vol. 30(2), pages 589-603, February.
    12. Dang, Shuo & Chu, Liangyong, 2016. "Evaluation framework and verification for sustainable container management as reusable packaging," Journal of Business Research, Elsevier, vol. 69(5), pages 1949-1955.
    13. Zhu, Bin & Xu, Zeshui & Zhang, Ren & Hong, Mei, 2016. "Hesitant analytic hierarchy process," European Journal of Operational Research, Elsevier, vol. 250(2), pages 602-614.
    14. Md Monjurul Islam & Tofael Ahamed & Ryozo Noguchi, 2018. "Land Suitability and Insurance Premiums: A GIS-based Multicriteria Analysis Approach for Sustainable Rice Production," Sustainability, MDPI, vol. 10(6), pages 1-28, May.
    15. Caprioli, Caterina & Bottero, Marta, 2021. "Addressing complex challenges in transformations and planning: A fuzzy spatial multicriteria analysis for identifying suitable locations for urban infrastructures," Land Use Policy, Elsevier, vol. 102(C).
    16. Martina Kuncova & Jana Seknickova, 2022. "Two-stage weighted PROMETHEE II with results’ visualization," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 30(2), pages 547-571, June.
    17. Kao, Ling-Jing & Chiu, Chih-Chou & Lin, Hung-Tse & Hung, Yun-Wei & Lu, Cheng-Chin, 2024. "Unveiling the dimensions of digital transformation: A comprehensive taxonomy and assessment model for business," Journal of Business Research, Elsevier, vol. 176(C).
    18. AlSabbagh, Maha & Siu, Yim Ling & Guehnemann, Astrid & Barrett, John, 2017. "Integrated approach to the assessment of CO2e-mitigation measures for the road passenger transport sector in Bahrain," Renewable and Sustainable Energy Reviews, Elsevier, vol. 71(C), pages 203-215.
    19. Vivek Agrawal & Rajendra P. Mohanty & Sucheta Agarwal & Jitendra Kumar Dixit & Anand M. Agrawal, 2023. "Analyzing critical success factors for sustainable green supply chain management," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(8), pages 8233-8258, August.
    20. Kuei-Hu Chang & Yung-Chia Chang & Kai Chain & Hsiang-Yu Chung, 2016. "Integrating Soft Set Theory and Fuzzy Linguistic Model to Evaluate the Performance of Training Simulation Systems," PLOS ONE, Public Library of Science, vol. 11(9), pages 1-29, September.

    More about this item

    Keywords

    Environmental Economics and Policy;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ajosrd:342238. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aesstea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.