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Scenario Development to Support Strategic Planning in the South African Table Grape Industry

Author

Listed:
  • Ntombela, S.M.
  • Kleynhans, T.E.

Abstract

This article adopts scenario planning as a tool to analyse the potential impact on the South African Table Grape Industry (SATI) if the industry relocates a certain percentage of exports away from the traditional markets (i.e., European Union (EU)) to the emerging Eastern markets. It also evaluates the future impact if the industry maintains the current market distribution. A deterministic farm-level model is developed based on accounting principles to quantify and analyse the impact of changes in markets on the financial viability of farms under different scenarios. The implications of specific market distributions under each scenario on the table grape industry are compared.

Suggested Citation

  • Ntombela, S.M. & Kleynhans, T.E., 2011. "Scenario Development to Support Strategic Planning in the South African Table Grape Industry," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 50(3), September.
    • Handle: RePEc:ags:agreko:347276
    DOI: 10.22004/ag.econ.347276
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    References listed on IDEAS

    as
    1. Adriaen, D. & Kleynhans, Theo E. & Tollens, Eric, 2004. "A comparison between South African agricultural exports to the European union and those of other selected southern hemisphere countries," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 43(2), pages 1-18, June.
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