IDEAS home Printed from https://ideas.repec.org/a/ags/agreko/267466.html
   My bibliography  Save this article

Verbruikersgerigtheid In Landboubemarking

Author

Listed:
  • Myburgh, A. S.

Abstract

This article emphasises the necessity for agricultural economists to be knowledgeable about consumer behaviour in general, about the Processes of consumer wants satisfaction and about the mechanisms by which factors affect these processes. The relationship between the concepts of quality and consumer wants and preferences is postulated. It is pointed out that in order to obtain vital information for consumer orientated agricultural marketing, one will have to venture outside the traditional domain of the economist. A survey of the other disciplines of the behavioural sciences indicates that psychology, sociology and cultural anthropology furnish this essential basic insight into consumer behaviour.

Suggested Citation

  • Myburgh, A. S., 1991. "Verbruikersgerigtheid In Landboubemarking," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 30(4), December.
    • Handle: RePEc:ags:agreko:267466
    DOI: 10.22004/ag.econ.267466
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/267466/files/agrekon-30-04-022.pdf
    Download Restriction: no
    File URL: https://ageconsearch.umn.edu/record/267466/files/agrekon-30-04-022.pdf?subformat=pdfa
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.267466?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Consumer/Household Economics; Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:agreko:267466. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aeasaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.