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Marketing Behaviour And Marketing Preferences Of Bophuthatswana Cattle Owners

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  • Groenewald, J. A.
  • du Toit, J. P. F.

Abstract

Bophuthatswana livestock owners show a definite interest in commercial stock farming. A considerable number wish to make money from livestock, including cattle, and a greater demand for money will give rise to an increase in commercialisation. Auctions form the most important sales outlets for cattle, sheep and goats. Distances and relative prices are the main factors in determining the choice of marketing channels. The majority are indifferent regarding the ethnic background of middlemen. Firms with tribal names will be popular, although Most livestock owners indicate indifference in this regard. Grading, weighing and feedlot fattening will be acceptable to most farmers. When selling animals, farmers wish to receive prompt and quick payment. These factors warrant careful attention when planning future meat marketing bodies.

Suggested Citation

  • Groenewald, J. A. & du Toit, J. P. F., 1985. "Marketing Behaviour And Marketing Preferences Of Bophuthatswana Cattle Owners," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 24(1), April.
    • Handle: RePEc:ags:agreko:267038
    DOI: 10.22004/ag.econ.267038
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    References listed on IDEAS

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    1. Leistner, G. M. E., 1970. "Aspects of European Research on Peasant Agriculture in Africa," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 9(1), January.
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    Cited by:

    1. Nkosi, S. A. & Kirsten, J. F., 1993. "The Marketing Of Livestock In South Africa'S Developing Areas: A Case Study Of The Role Of Speculators, Auctioneers, Butchers And Private Buyers In Lebowa," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 32(4), December.

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      Keywords

      Livestock Production/Industries; Marketing;

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