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Value Chains and Retailing of Fresh Vegetables and Fruits, Andhra Pradesh

Author

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  • Reddy, G.P.
  • Murthy, M.R.K.
  • Meena, P.C.

Abstract

The present study on retailing has been undertaken in Andhra Pradesh to examine growth and performance of modern retailing and its impact on traditional retailers. The study has indicated that the number of players is less in modern retailing than in the traditional retailing. Vertical analysis between the two chains has also indicated the same results. For instance, in the case of vertical distribution in the traditional value chain, 19.8 per cent of the gross value goes to farmers, 11.3 per cent goes to village merchant, 14.3 per cent goes to middlemen, 15.3 per cent goes to wholesalers, 12.0 per cent goes to commission agent, 16.8 per cent goes to rythu bazaar and the remaining 10.8 per cent goes to traditional retailers. Thus, the farmers rank first, and middlemen and wholesalers rank second, whereas in modern retailing, supermarkets receive 38 per cent of the total gross value. The study has revealed that there are both demand and supply side factors that contribute to the emergence of traditional and modern retailing. Hence, efficient, value chain management will certainly add value and help in bringing the produce to the market.

Suggested Citation

  • Reddy, G.P. & Murthy, M.R.K. & Meena, P.C., 2010. "Value Chains and Retailing of Fresh Vegetables and Fruits, Andhra Pradesh," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 23(Conferenc), November.
    • Handle: RePEc:ags:aerrae:96920
    DOI: 10.22004/ag.econ.96920
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    Cited by:

    1. Nedumaran, Swamikannu & Selvaraj, Aravazhi & Nandi, Ravi & Suchiradipta, Bhattacharjee & Jyosthnaa, Padmanabhan & Bose, Disha, 2020. "Digital integration to enhance market efficiency and inclusion of smallholder farmers: a proposed model for fresh fruit and vegetable supply chain," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 23(3), September.
    2. Violeta Radulescu & Iuliana Cetina & Anca Francisca Cruceru & Dumitru Goldbach, 2021. "Consumers’ Attitude and Intention towards Organic Fruits and Vegetables: Empirical Study on Romanian Consumers," Sustainability, MDPI, vol. 13(16), pages 1-14, August.
    3. Gómez, Miguel I. & Ricketts, Katie D., 2013. "Food value chain transformations in developing countries: Selected hypotheses on nutritional implications," Food Policy, Elsevier, vol. 42(C), pages 139-150.
    4. Chengappa, PG, 2018. "Development of agriculture value chains as a strategy for enhancing farmers’ income," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 31(Conferenc).
    5. Hampel-Milagrosa, Aimée & Brankamp, Hauke & Cremer, Thomas & Haddad, Alexander & Pannwitz, Katharina & Wehinger, Franziska & Agasty, Sangeeta & Sarkar, Tamal, 2017. "Retail FDI liberalisation and the transformation of agrifood value chains in India," IDOS Studies, German Institute of Development and Sustainability (IDOS), volume 95, number 95, July.
    6. Daisy Delsile Dlamini & Jethro Zuwarimwe & Joseph Francis & Godwin R. A. Mchau, 2022. "Risk Factor Assessment of the Smallholder Baby Vegetable Production in Eswatini," Agriculture, MDPI, vol. 12(5), pages 1-11, April.

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    Agricultural and Food Policy;

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