IDEAS home Printed from https://ideas.repec.org/a/ags/aaeach/143191.html
   My bibliography  Save this article

Did the “Pink Slime” Controversy Influence Publicly Traded Agribusiness Companies

Author

Listed:
  • Detre, Joshua D.
  • Gunderson, Michael A.

Abstract

On March 7, 2012, ABC News aired a report on the use of lean, finely textured beef (LFTB), or “pink slime” as its reporters dubbed it. Although this was not the first time LFTB had been the subject of negative criticism on a national scale, the attention is no longer just coming from traditional media outlets (television, radio, and newspaper), but also from social media sources (Facebook, blogs, and Twitter). Of particular importance is the influence this reaction has had on the financial performance of agribusiness firms in the food supply chain. If image is everything and perception is reality, particularly as it relates to food safety, then agribusiness firms might be in for some challenges. Food and agribusiness firms will need to be prepared to react every time a food safety issue receives attention in social media irrespective of how these images and perceptions are generated.

Suggested Citation

  • Detre, Joshua D. & Gunderson, Michael A., 2012. "Did the “Pink Slime” Controversy Influence Publicly Traded Agribusiness Companies," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 27(4), pages 1-4.
    • Handle: RePEc:ags:aaeach:143191
    DOI: 10.22004/ag.econ.143191
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/143191/files/cmsarticle_269.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.143191?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Agribusiness; Public Economics;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aaeach:143191. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aaeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.