IDEAS home Printed from https://ideas.repec.org/a/agr/journl/vxxy2013i7(584)p7-26.html
   My bibliography  Save this article

Oltenia’s identity – A systemic approach of a tourism destination’s universe

Author

Listed:
  • Aurelia-Felicia STĂNCIOIU

    (The Bucharest University of Economic Studies)

  • Nicolae TEODORESCU

    (The Bucharest University of Economic Studies)

  • Ion PÂRGARU

    (Polytechnic University of Bucharest)

  • Andreea BOTOȘ

    (The Bucharest University of Economic Studies)

  • Anamaria-Cătălina RADU

    (The Bucharest University of Economic Studies)

Abstract

The multitude of tourism products, “constructed” with a basis containing the resources of a tourism destination, on the one hand, and from the anticipation of the tourists’ needs and desires, on the other hand, is “hosted” in a complex space, which transcends the spatial and temporal coordinates. Therefore, it is necessary that the marketing specialists know and subsequenty use the components of the “destination’s universe” in the laborious process of constructing tourism products with specific, authentic elements, constituting points of contact between the targeted consumer segments and the nature and culture of the destination itself. The purpose of this paper is to identify, within a quantitative research, those specific elements of the region which can “collaborate” on developing every structured tourism product, comprising both tangible and intangible elements, functional and symbolic, which can be offered to as many market segments as possible, through planned activities of destination marketing, yet entirely complying with its identity.

Suggested Citation

  • Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Ion PÂRGARU & Andreea BOTOȘ & Anamaria-Cătălina RADU, 2013. "Oltenia’s identity – A systemic approach of a tourism destination’s universe," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(7(584)), pages 7-26, July.
    • Handle: RePEc:agr:journl:v:xx:y:2013:i:7(584):p:7-26
    as

    Download full text from publisher

    File URL: http://store.ectap.ro/articole/876.pdf
    Download Restriction: no
    File URL: http://www.ectap.ro/articol.php?id=876&rid=100
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:agr:journl:v:xx:y:2013:i:7(584):p:7-26. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mircea Dinu (email available below). General contact details of provider: https://edirc.repec.org/data/agerrea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.