Beyond transactions: investigating consumer behavior in the digital economy

The digital age has ushered in profound changes across various sectors, particularly in finance. Digitalization has transformed consumer behavior, introducing novel ways for individuals to manage and interact with their finances through digital money and cryptocurrencies. This abstract explores the intersection of digitalization, consumer behavior, and the emergence of digital currencies, emphasizing the implications and trends in this rapidly evolving landscape. The rise of cryptocurrencies, such as Bitcoin and Ethereum, has not only revolutionized the financial industry but has also sparked interest in understanding the factors driving their adoption and usage. These digital assets operate on blockchain technology, providing transparency and security, which are crucial in fostering consumer trust. However, the volatility and regulatory uncertainties surrounding cryptocurrencies pose challenges that need to be addressed to ensure their sustainable integration into the financial system. This article delves into these themes, presenting a comprehensive overview of the current state of digital money and cryptocurrencies. It also includes a case study based on a bibliometric analysis of research focused on cryptocurrencies. The case study aims to identify key trends, influential works, and emerging topics in this field, offering valuable insights into the academic and practical implications of cryptocurrency adoption.