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The analysis of the influence factors affecting the performance of pharmaceutical companies

Author

Listed:
  • Dana-Maria BOLDEANU

    (Bucharest University of Economic Studies, Romania)

  • Irina-Bogdana PUGNA

    (Bucharest University of Economic Studies, Romania)

Abstract

The paper provides an overview of current situation of the global pharmaceutical industry, with focus placed on the EU pharmaceutical market, including also the Romanian pharmaceutical market evolution synthetized into a SWOT analysis. As main goal the paper identifies several financial performance influence factors at the level of a number of companies from pharmaceutical sector, in order to generate a particular econometric model. The findings of the paper focus on the prediction of Return on Equity (ROE) ratio as the main performance measurement considered significant for the industry our and a large number of factors which contribute to its changes. Thereof, the paper investigates the relationship between various influence indicators or factors resulting from the financial situation of a company and the performance thereof and generates conclusions for the decisions makers at the level of the companies.

Suggested Citation

  • Dana-Maria BOLDEANU & Irina-Bogdana PUGNA, 2014. "The analysis of the influence factors affecting the performance of pharmaceutical companies," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(7(596)), pages 23-42, July.
    • Handle: RePEc:agr:journl:v:xxi:y:2014:i:7(596):p:23-42
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    Cited by:

    1. Pugna Irina Bogdana & Dutescu Adriana & Stanila Georgiana Oana, 2018. "Performance management in the data-driven oragnisation," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 12(1), pages 816-828, May.

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