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Dimensions of the destination’s sensory profile. Case study: Muntenia

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  • Aurelia-Felicia STĂNCIOIU

    (Bucharest University of Economic Studies, Romania)

  • Mihail-Cristian DIŢOIU

    (Bucharest University of Economic Studies, Romania)

  • Nicolae TEODORESCU

    (Bucharest University of Economic Studies, Romania)

  • Lucian-Florin ONIŞOR

    (Bucharest University of Economic Studies, Romania)

Abstract

The development of a destination sensory brand represents a complex process, given the multitude of product components, and, by integrating their specific sensory dimensions in their brand platform, can transform the interaction tourist – destination into a memorable experience. In this sense, the achievement of the destination’s sensory profile constitutes the first step, in which its perceived sensory dimensions for the elements of attraction and for the representative types of tourism are analyzed. In this paper, it is attempted, based on some research, to outline the sensory profile for the destination Muntenia, starting from the sensory dimensions perceived by tourists.

Suggested Citation

  • Aurelia-Felicia STĂNCIOIU & Mihail-Cristian DIŢOIU & Nicolae TEODORESCU & Lucian-Florin ONIŞOR, 2014. "Dimensions of the destination’s sensory profile. Case study: Muntenia," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(4(593)), pages 81-98, April.
    • Handle: RePEc:agr:journl:v:xxi:y:2014:i:4(593):p:81-98
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