Corporate Social Responsibility (CSR), sustainable development and resilience

CSR is considered by definition, a voluntary activity where companies engage in socially responsible activities toward their stakeholders trying to meet their requirements in such ways companies’ sustainable development (SD) is reached. Many companies adopt CSR activities not only to achieve their strategic goals but also to create a positive contribution to the society as well. Yet, how can companies that adopt CSR activities contribute to sustained high level of novelty during turbulent environment? We addressed and tried to give some insights to this question theoretically by linking the concept of resilience to CSR concept both having as common objective sustainable development. In order to do this, we developed a theoretical CSR model as resilient concept based on two dimensions. First, a corporate strategy dimension which refers to the capacity of a company to manage turbulent environment by building up towards a (new) strategy (ies), a (new or adaptive) pathway. The second dimension refers to social responsible activities, through which companies respond to external turmoil. We underline the importance of resilience through CSR activities as well as the important role played by a company in society.