Complexity and Personality – Reality and Solutions. PhD Professor Paul Bran in the Eco-economic Universe

The reality of the third millennium teaches us the lesson of complexity in which the solutions of the positivist approach based on the arrogance of complete and objective knowledge fail one by one faced with multidimensional crisis. Among the relatively few scientists, but who outstand by the permanence of their work, that dared to escape beyond paradigms and to propose their rethinking for constructing the theoretical basis of the ecoeconomic universe we find PhD Professor Paul Bran. Perseverance, skill, discipline, optimism, abnegation, creativity were invested by PhD Professor Paul Bran for exploring, correlating, synthesizing, analyzing, evaluating and creating an original model – the entropy value theory – that could substantiate solutions for the dysfunctions resulting from the neglecting of the complex interdependencies in the humans-economy-environment triangle. We evoke an outstanding personality of the economic thought, Professor dr. Paul Bran, on the one hand, for bringing in relief his remarkable scientific contribution, and, on the other hand, for highlighting the key role of the encyclopedic knowledge and exceptional moral verticality association in the building of a paradigm that is adapted to the complexity of the contemporary transformation of the social-ecological systems.