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THE REVIEW OF INCENTIVE FACTORS FOR eBANKING ADOPTION

Author

Listed:
  • Liliana Moga

    (“Dunarea de Jos” University of Galati)

  • Radu Stroe

    (Bucharest Academy of Economic Studies)

  • Mişu Nicoleta Bărbuţă

    (“Dunarea de Jos” University of Galati)

Abstract

This research is conducted to analyse the main factors which have emerged in classical theories related to intention to adopt the eBanking services by customers. The study is based on several models that have been created for describing and predicting the reasons for users accepting or rejecting a piece of technology. These models identified three factors that would influence the adoption of Internet banking: attitude, subjective norms and perceived behavioural control. Finally, we realised a synthesis of these variables that will be used to create a model for adoption the eBanking by Romanian customers.

Suggested Citation

  • Liliana Moga & Radu Stroe & Mişu Nicoleta Bărbuţă, 2011. "THE REVIEW OF INCENTIVE FACTORS FOR eBANKING ADOPTION," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 5(5(558)(su), pages 298-305, July.
    • Handle: RePEc:agr:journl:v:5(558)(supplement):y:2011:i:5(558)(supplement):p:298-305
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