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Public Relations as Promotional Activity

Author

Listed:
  • Almira CURRI-MEMETI

    (University “Ss. Cyril and Methodius†, Skopje, Republic of Macedonia)

Abstract

Public relations give opportunity to the organization to present its image and personality to its own “public†- users, supporters, sponsors, donors, local community and other public. It is about transferring the message to the public, but that is a twoway street. You must communicate with your public, but at the same time you must give opportunity to the public to communicate easier with you. The real public relations include dialog – you should listen to the others, to see things through their perspective. This elaborate is made with the purpose to be useful for every organization, not for the sensational promotion of its achievements, but to become more critical towards its work. Seeing the organization in the way that the other see it, you can become better and sure that you are giving to your users the best service possible.

Suggested Citation

  • Almira CURRI-MEMETI, 2011. "Public Relations as Promotional Activity," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(11(564)), pages 21-26, November.
    • Handle: RePEc:agr:journl:v:11(564):y:2011:i:11(564):p:21-26
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    Cited by:

    1. Ghouri, AM & Saleem, F & Malik, A, 2012. "Business Owners’ Preferences in Marketing Practices and their Impact on Firm Performance," MPRA Paper 42168, University Library of Munich, Germany.

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