IDEAS home Printed from https://ideas.repec.org/a/agr/journl/v1(518)y2008i1(518)p11-20.html
   My bibliography  Save this article

The Organic Products in the Green Marketing Laboratory

Author

Listed:
  • Victor Danciu

    (Academia de Studii Economice, Bucuresti)

Abstract

A healthy way of life requires green products which protect the environment and the quality of life. Organic products have relevant green characteristics and particular benefits for the consumers, the producers and the environment. The benefits support the rapidly growing world market of organic food in both developed and developing countries. Green issues and products have a growing importance in Romania. Even if the Romanians have not become fans of the green products yet, a growing number of consumers prefer organic food. More important, Romanian organic food has success on the export markets. Supporting and promoting organic products on both domestic and international markets requires significant efforts, including those in the green marketing area. The requirements of the green marketing imply new thinking and acting towards new responsibilities and solutions. The task of the marketing is to bring on the market the green problems under the form of new products, the change of the existing products through ecological improvement and abandoning the ecologically obsolete products.

Suggested Citation

  • Victor Danciu, 2008. "The Organic Products in the Green Marketing Laboratory," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 1(1(518)), pages 11-20, January.
    • Handle: RePEc:agr:journl:v:1(518):y:2008:i:1(518):p:11-20
    as

    Download full text from publisher

    File URL: http://store.ectap.ro/articole/274.pdf
    Download Restriction: no
    File URL: http://www.ectap.ro/articol.php?id=274&rid=33
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mirela Ionela Aceleanu, 2016. "Sustainability and Competitiveness of Romanian Farms through Organic Agriculture," Sustainability, MDPI, vol. 8(3), pages 1-19, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:agr:journl:v:1(518):y:2008:i:1(518):p:11-20. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mircea Dinu (email available below). General contact details of provider: https://edirc.repec.org/data/agerrea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.