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Matrix Approach Of Strategic Positioning In The Hospitality Industry

Author

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  • Monica Petcu

    (Bucharest Academy of Economic Studies)

  • Iulia David-Sobolevschi

    (Bucharest Academy of Economic Studies)

Abstract

The diversity of environmental conditions that characterize the locations of some geographical structure of global enterprises or of those with extensive territorial divisions, impose the reiteration of the strategic analysis at the level of each component structure in order to avoid inadequate investment policies and the adoption of specific strategies for each situation, individually. In this context, we propose a matrix approach of the strategic positioning of the reception structures belonging to a travel company with national distribution developed on the basis of some composite indices that aggregate the performance on two coordinates, synthesizing its own capabilities and the attractiveness of the site, generating opportunities and constraints that shall guide the decision making process.

Suggested Citation

  • Monica Petcu & Iulia David-Sobolevschi, 2009. "Matrix Approach Of Strategic Positioning In The Hospitality Industry," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 5(05(534)(s), pages 134-142, May.
    • Handle: RePEc:agr:journl:v:05(534)(supplement):y:2009:i:05(534)(supplement):p:134-142
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    File URL: http://store.ectap.ro/suplimente/Simpozion-29-31.05.2009_en.pdf
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    Cited by:

    1. Monica Aureliana Petcu & Maria Iulia Sobolevschi-David & Stefania Cristina Curea, 2021. "Configuration of an Integrated Quality-Social Responsibility-Performance Management System in the Hospitality Industry. Case Studies: Balneary Tourism Romania," Sustainability, MDPI, vol. 13(13), pages 1-17, June.

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