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Ghost Kitchens Through The Lens Of The Economics Of Governance

Author

Listed:
  • Roberta Muramatsu

    (Universidade Presbiteriana Mackenzie)

  • Letícia Menegassi Borges

    (Universidade Presbiteriana Mackenzie)

Abstract

This paper draws on Oliver Williamson’s new institutionalist analytical perspective on economic organizations to examine the rationality and implications of an increasingly popular business model named ghost or dark kitchens. To undertake the foregoing task, it employs an exploratory research strategy to claim that available contractual arrangements are natural manifestations of hybrid governance structures within the multifaceted universe of the platform economy. It concludes that transaction cost economics is necessary though insufficient to understand the prospects and challenges of virtual kitchens to the meal catering sector and overall restaurant industry.

Suggested Citation

  • Roberta Muramatsu & Letícia Menegassi Borges, 2024. "Ghost Kitchens Through The Lens Of The Economics Of Governance," Revista de Economia Mackenzie (REM), Mackenzie Presbyterian University, Social and Applied Sciences Center, vol. 21(1), pages 102-118, january-j.
    • Handle: RePEc:aft:journl:v:21:1:2024:jan:jun:p:102-118
    DOI: 10.5935/1808-2785/rem.v21n1p.102-118
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    More about this item

    Keywords

    Ghost kitchens; rationality; transaction cost; organization; platform economics.;
    All these keywords.

    JEL classification:

    • D02 - Microeconomics - - General - - - Institutions: Design, Formation, Operations, and Impact
    • D2 - Microeconomics - - Production and Organizations
    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights

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