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E-Commerce Performance. Shopping Cart Key Performance Indicators

Author

Listed:
  • Mihaela I. MUNTEAN
  • Diana TARNAVEANU
  • Ana Raluca ION

Abstract

In an e-commerce performance framework is important to identify the key performance indicators that measure success and together provide the greatest context into the business perfor-mance. Shopping carts are an essential part of ecommerce, a minimal set of key performance indicators being the subject of our debate. The theoretical approach is sustained by a case study, an e-shop implemented using PHP and MySQL, for simulating main business processes within the considered performance framework. Our approach opens a perspective for future research using additional indicators in order to properly evaluate the global performance of any e-shop.

Suggested Citation

  • Mihaela I. MUNTEAN & Diana TARNAVEANU & Ana Raluca ION, 2016. "E-Commerce Performance. Shopping Cart Key Performance Indicators," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 20(1), pages 62-71.
    • Handle: RePEc:aes:infoec:v:20:y:2016:i:1:p:62-71
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    Cited by:

    1. Miroslav Mandić & Iva Gregurec & UgljeÅ¡a Vujović, 2023. "Measuring the Effectiveness of Online Sales by Conducting A/B Testing," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(2), pages 223-249.

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