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Implementing SaaS Solution for CRM

Author

Listed:
  • Adriana LIMBÄ‚ÅžAN
  • Lucia RUSU

Abstract

Greatest innovations in virtualization and distributed computing have accelerated interest in cloud computing (IaaS, PaaS, SaaS, aso). This paper presents the SaaS prototype for Customer Relationship Management of a real estate company. Starting from several approaches of e-marketing and SaaS features and architectures, we adopted a model for a CRM solution using SaaS Level 2 architecture and distributed database. Based on the system objective, functionality, we developed a modular solution for solve CRM and e-marketing targets in real estate companies.

Suggested Citation

  • Adriana LIMBÄ‚ÅžAN & Lucia RUSU, 2011. "Implementing SaaS Solution for CRM," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 15(2), pages 175-183.
    • Handle: RePEc:aes:infoec:v:15:y:2011:i:2:p:175-183
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    Cited by:

    1. Vincent Cho & Aman Chan, 2015. "An integrative framework of comparing SaaS adoption for core and non-core business operations: An empirical study on Hong Kong industries," Information Systems Frontiers, Springer, vol. 17(3), pages 629-644, June.
    2. Fahim Ullah & Samad M. E. Sepasgozar & Changxin Wang, 2018. "A Systematic Review of Smart Real Estate Technology: Drivers of, and Barriers to, the Use of Digital Disruptive Technologies and Online Platforms," Sustainability, MDPI, vol. 10(9), pages 1-44, September.

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