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Student Behavior as a Sport Consumer

Author

Listed:
  • Jinga Gheorghe

    (The Bucharest University of Economic Studies, Romania)

  • Voinea Andreea

    (The Bucharest University of Economic Studies, Romania)

Abstract

Sport sells for centuries. Sport sells sports products and services provided directly to sports consumers and industrial and consumer products. The sport consumer is regarded as an individual or a group of individuals who use a sports or sport - related product or service in exchange for a direct or indirect payment. The present study was an ascertaining one and it was conducted in November, December 2018 and January 2019, in Bucharest University of Economic Studies, on a sample of 576 students from first and second year of study. The objective of this study was to establish the student behavior as a sport consumer. The study used the questionnaire method, for this it was applied a questionnaire with 27 questions with given answers. The questions were about sport popularity in media and business area and about sports marketing – direct and indirect sells.

Suggested Citation

  • Jinga Gheorghe & Voinea Andreea, 2018. "Student Behavior as a Sport Consumer," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 69-76, December.
    • Handle: RePEc:aes:icmbdj:v:1:y:2018:i:2:p:69-76
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    More about this item

    Keywords

    sport consumer; student.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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