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Clothing Importance on Entrepreneurial Marketing

Author

Listed:
  • Orzan Mihai-Cristian

    (The Bucharest University of Economic Studies, Romania)

  • CIOCODEICÄ‚ David-Florin

    (The Bucharest University of Economic Studies, Romania)

Abstract

In the field of business clothing can lead to the success of a discussion or negotiation. The fashion culture allows the business man to fit into the circuit of values and be accepted in society. Every professional group respects a certain style of clothing. In the business environment, certain rules on behaviour and clothing are respected. The clothing element is a sign of showing respect to others. Using clothing properly, the person demonstrates that he belongs to a particular professional group, respecting certain rules that have been established in the environment.

Suggested Citation

  • Orzan Mihai-Cristian & CIOCODEICÄ‚ David-Florin, 2018. "Clothing Importance on Entrepreneurial Marketing," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 115-131, December.
    • Handle: RePEc:aes:icmbdj:v:1:y:2018:i:2:p:115-131
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    More about this item

    Keywords

    entrepreneur; clothes; business; success; suits.;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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