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Particularities of the Legal Framework of Marketing in Romania

Author

Listed:
  • Ionel Dumitru

    (Academy of Economics Studies Bucharest)

  • Mihai Felea

    (Academy of Economics Studies Bucharest)

  • Bogdan Georgescu

    (Academy of Economics Studies Bucharest)

  • Daniel Moise

    (Academy of Economics Studies Bucharest)

Abstract

Legal framework of marketing includes all legal regulations concerning the marketing activities of the companies. It is an element of macro environment namely the political and social environment. At the international level, differences in legislation relating to the field of marketing are significant. In Romania there are some particularities in the legal framework of marketing. Using a secondary research of romanian marketing legislation we obtaining results consist in the most important acts which target different parts of the business of marketing.

Suggested Citation

  • Ionel Dumitru & Mihai Felea & Bogdan Georgescu & Daniel Moise, 2017. "Particularities of the Legal Framework of Marketing in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 221-225, July.
    • Handle: RePEc:aes:icmbdj:v:1:y:2017:i:1:p:221-225
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    More about this item

    Keywords

    legal marketing; deceptive marketing; differences marketing legislation.;
    All these keywords.

    JEL classification:

    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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