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Business Development Challenges for Security Industry – The Classical Market and The New Technology Market

Author

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  • Emilian Cristian Irimescu

    (ASE Bucuresti - Scoala doctorala)

Abstract

The past years have been dominated by the technology’s development in all areas of our social, professional and economic life. Security industry is also an area which is invaded day by day by new technology, like biometric technology or IP video analysis, and which is moving to a new vision and strategic approach. In this context, the Business Development activity for the security industry must be in concordance with the new trends of our society development. Also, Business Development for security industry must face new threats and some new issues raised by big infrastructure networks. This article wants to highlight the key aspect that the security management and the Business Development in the security industry must take into consideration for a successful activity. Which must be the strategy for a successful security business in this context? Which are the implications from the marketing perspective that lay’s behind the new technology approach? Is technology for the security industry a necessity or just a caprice? We try to find out and to analyze the technology application in security for our market and also for international markets.

Suggested Citation

  • Emilian Cristian Irimescu, 2015. "Business Development Challenges for Security Industry – The Classical Market and The New Technology Market," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 288-294, July.
    • Handle: RePEc:aes:icmbdj:v:1:y:2015:i:1:p:288-294
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    File URL: http://www.mbd.ase.ro/RePEc/aes/icmbdj/2015/ICMBDJ_V1_2015_124.pdf
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    References listed on IDEAS

    as
    1. Carlos Martí Sempere, 2011. "Key Enablers of the European Security Industry Performance," EUSECON Policy Briefing 8, DIW Berlin, German Institute for Economic Research.
    2. Carlos Marti Sempere, 2011. "The European Security Industry. A Research Agenda," Defence and Peace Economics, Taylor & Francis Journals, vol. 22(2), pages 245-264.
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    Cited by:

    1. Emilian Cristian IRIMESCU & Cristian Silviu BANACU, 2015. "Managerial Performance For Private Security Companies," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(1), pages 1080-1086, November.

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    More about this item

    Keywords

    Security; business; development; marketing; management; technology; strategy.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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