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Pricing Strategy in Services - Pricing Strategies in Transport Services

Author

Listed:
  • Bogdan Georgescu

    (BUES)

Abstract

The paper aims to highlight the main ways in price fixing strategies in general and customized in the field of transport services. Establish strategies and tactics price is a complex process requiring consideration of a multitude of influencing factors and experience a wide variety of options. Pricing strategies are grounded and chosen by taking into consideration the conditions of service offerings, demand, competition, cost and price perception by consumers and the objectives of the firm in the market. There are a great variety of strategies and tactics price for the services sector. This gives companies the freedom to choose the most suitable options in relation to their factors or profile, offer services, marketing objectives, the targeted segment, etc. The most used of price strategies and tactics can be classified according to the novelty of the service provided, and for new services and existing services.

Suggested Citation

  • Bogdan Georgescu, 2015. "Pricing Strategy in Services - Pricing Strategies in Transport Services," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 104-108, July.
    • Handle: RePEc:aes:icmbdj:v:1:y:2015:i:1:p:104-108
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    More about this item

    Keywords

    price; strategy; services; transport services.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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