The role of information and communication services in the knowledge process of competition rules

For every undertaking, competition represents a mobilizing factor which determines it to adapt to the requests of the business environment and in the same time to make a progress. Being an undisputable factor of progress, the competition must be recognized, understood and mostly, maintained in the limits of fair-play. Ignoring the competitors, the lack of competitive strategy and not knowing the law and other regulations in the field can lead not only to the elimination of the companies from the market (even if they have competitive advantage), but mostly to the damage of the business environment, which, as a last resort, will contribute to the failure at the economic level. The companies must realize that the liberalization of the markets, the deregulation and the privatization process in all the economic fields, and the globalization and regionalization phenomenon may be beneficial at the company and the society level only if their implications are known and realized enough their implications, in due time, in order to take all the precautions needed. The paper is based on a qualitative research reflecting the necessity and the important role in communication, information and advisory that consultancy services should play in this proces.