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The role of merchandising in the management of the sale area

Author

Listed:
  • Cristinel Vasiliu

    (Academy of Economic Studies, Bucharest)

Abstract

Le merchandising s'est développé avec la méthode de vente en libre service. Le merchandising a pour objectifs d'utiliser au mieux la surface de vente du magasin, de créer des rayons attractifs, de mettre en valeur les produits afin d'obtenir le maximum de vente. Le merchandising a pour but d'optimiser les performances du rayon et d'attirer le consommateur vers les rayons. Un élément important de l' aménagement d' un magasin est la repartition de l' espace. La première étape de cette répartition réside dans l' allocation de l' espace entre les rayons et les activités de soutien. Plusieurs éléments de référence sont disponibles pour faciliter cette prise de décisions. Les produits de grande consummation, les marchandises saisonnières, les produits périssables et les marchandises à la mode présentent des caractéristiques particulières que le détaillant doit prendre en considération lorsqu'il effectue des achats.

Suggested Citation

  • Cristinel Vasiliu, 2004. "The role of merchandising in the management of the sale area," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 6(16), pages 61-64, September.
    • Handle: RePEc:aes:amfeco:v:6:y:2004:i:16:p:61-64
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