Innovation Management in the Small and Medium Enterprises

An intelligent perspective of any modern business passes from the simple reasoning cause-effect to a multi-stratified interpretation based mainly on a binary logic. The modern managers’ comprehensive capacity surpasses mechanical patterns or those made by the computers. The reason is the new managers’ capacity of using their intelligence and innovation beyond the mechanical thinking or that of electronic systems. The entrepreneurship system of the Small and Medium Enterprises (SME) is characterized by its changing. The entrepreneurs have to look for the innovations and introduce them on the market. The innovation, the desire of changing and perpetuating them is much easier to be realized at the SME level. Innovation doesn’t mean only small improvement or circumstantial adapting to the market demands. Innovation makes the overcoming of the crisis moments easier, leads to a faster implementation of any change and thus it makes possible to reduce the risk to a minimum level, accompanied by the keeping in function of the system. This new way of expressing for the present-day managers makes the difference between the firms with bureaucratic, heavy, oppressive systems and those with modern, flexible, dynamic ones. This aspect could be generalized at the level of the countries, the difference being given by the way of solving the problems of the industrial decline and those of competition.