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Design: the answer of contemporary businesses to the requirements of sustainable development

Author

Listed:
  • Rodica Pamfilie

    (The Bucharest University of Economic Studies)

  • Roxana Procopie

    (The Bucharest University of Economic Studies)

  • Magdalena Bobe

    (The Bucharest University of Economic Studies)

  • Smaranda Visan

    (The Bucharest University of Economic Studies)

Abstract

This paper presents a conceptual model showing the involvement of design in the development of sustainable businesses, based on the analysis and synthesis of scientific research undertaken and the results published by the authors during the last decade. The starting point is the consumer with his needs, hopes and ideals related to the quality of products and services. Customer satisfaction is the priority goal of economic activities carried out to improve the quality of life while guiding modern corporate strategies. Creators, consumers and managers understand and pursue the same objectives related to conservation of material resources, minimizing energy consumption and improving the environmental impact of waste. Rethinking concepts, developing ecological projects and products, modern companies use sustainable design to accommodate environmental criteria but also to give ethical, social and environmental meaning to their actions, or in other words, to develop responsible business. Accepting the major influence that design has on the quality of life and the environment, the study undertaken aims to highlight this concern in the case of manufacturing companies by presenting the consumer’s reaction to their products. With the conceptual model as theoretical background, an appropriate questionnaire was developed and applied, with the purpose of demonstrating the significant contribution of design in making businesses meet the needs of sustainable development.

Suggested Citation

  • Rodica Pamfilie & Roxana Procopie & Magdalena Bobe & Smaranda Visan, 2013. "Design: the answer of contemporary businesses to the requirements of sustainable development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 573-582, November.
    • Handle: RePEc:aes:amfeco:v:3:y:2013:i:special7:p:573-582
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    References listed on IDEAS

    as
    1. Lelia Voinea & Alina Filip, 2011. "Analyzing the Main Changes in New Consumer Buying Behavior during Economic Crisis," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 1(1), pages 14-19, July.
    2. Roxana Procopie & Rodica Pamfilie, 2006. "Design and aesthetics of goods applied within the consumer’s world," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 8(20), pages 118-124, June.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Madalina Dumitru & Nadia Albu & Valentin Florentin Dumitru & Catalin Nicolae Albu, 2014. "Practices Regarding the Forms of Communication with the Consumers used by a Multinational Company at Global and Local Level," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-41, February.
    2. Adrian Dumitru Tantau & Cristian Vizitiu & Vlad Valeanu, 2014. "The Responsibility of Telemedicine Focused Organizations in regards to creating Compliant end Users Products and Services," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 108-108, February.

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    More about this item

    Keywords

    consumer; responsible business; innovative design; sustainable design; sustainable development;
    All these keywords.

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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