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Corporate Social Responsibility: The Challenge for Medium Sized Enterprises in the Bamberg-Forcheim Region, Germany

Author

Listed:
  • Viorica Şerban

    (Bosch Rexroth AG, Hassfurt, Germany and Academy of Economic Studies Bucharest, Romania)

  • Malte Kaufmann

    (Kaufmann-Immobilien, Heidelberg, Germany and Academy of Economic Studies Bucharest, Romania)

Abstract

Globalization and the growing pressure on medium sized enterprises to take responsibility for their operations has resulted in an increasing number of medium sized companies becoming aware of Corporate Social Responsibility. The aim of this study is to gain a better understanding of how Corporate Social Responsibility is incorporated in medium sized enterprise operations by focusing on how these companies describe, integrate and monitor Corporate Social Responsibility and how they allocate financial resources for it. In order to shed light on this issue, three case studies were conducted in the Bamberg-Forcheim Region of Germany. Documentation and interviews were used as data collection methods for this study. The conclusions drawn from the findings of this study include the following: the working methods of medium sized enterprises regarding Corporate Social Responsibility are new and therefore not yet established. Corporate Social Responsibility is not yet considered an important part of medium sized enterprise operations. Neither are enterprises very eager to implement and monitor this concept because of the high investment of time and finances involved. Businesses prefer to concentrate on their employees (training, social activities, extra-work activities etc) rather than to integrate, monitor and allocate resources for Corporate Social Responsibility.

Suggested Citation

  • Viorica Şerban & Malte Kaufmann, 2011. "Corporate Social Responsibility: The Challenge for Medium Sized Enterprises in the Bamberg-Forcheim Region, Germany," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 180-194, February.
  • Handle: RePEc:aes:amfeco:v:13:y:2011:i:29:p:180-194
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    Cited by:

    1. Anca Atanase & Ion Schileru & Smaranda Visan, 2011. "Good Practices Preceding the Implementation of the System of Management of Environment, on Small and Medium Enterprises," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(Special N), pages 698-711, November.
    2. Chavatip Chindavijak & Kongkiti Phusavat & Pekka Kess & Suparerk Sooksamarn, 2016. "Transformation to Enterprise Sustainability Case Studies of Manufacturing and Service Enterprise in Thailand," Managing Innovation and Diversity in Knowledge Society Through Turbulent Time: Proceedings of the MakeLearn and TIIM Joint International Conference 2016,, ToKnowPress.

    More about this item

    Keywords

    Corporate Social Responsibility; code of conduct; sustainability development; performance excellence; EFQM-Model;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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