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Considerations Regarding The Standardization Of Services

Author

Listed:
  • Dinu Vasile

    (Academy of Economics Studies - Bucharest)

  • Tachiciu Laurentiu

    (Academy of Economics Studies - Bucharest)

Abstract

The present article provides an overview of European Union preoccupations regarding services standardization, in the way they were perceived by the authors with the occasion of their participation at the Madrid World Café organized as part of the on-going project “CEN Horizontal European Services Standardization Strategy” (CHESSS). Authors share the idea largely supported by experts and various stakeholders that there is a potential for services standardisation to offer advantages in terms of fostering competitiveness and improving satisfaction of consumers and client companies needs, as well as in removing barriers to trade, particularly within the European Union internal market. To date, this potential remains unfulfilled, in part because service providers seek to conserve the information asymmetry that protect them against increased competitive pressures and in part due to a lack of understanding of the nature and process of standardisation and the benefits it can bring This is also the situation in Romania, and thus policy makers are urged to give to services standardization an importance equivalent with the role of services for the socio-economic development. .

Suggested Citation

  • Dinu Vasile & Tachiciu Laurentiu, 2008. "Considerations Regarding The Standardization Of Services," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(23), pages 248-255, February.
  • Handle: RePEc:aes:amfeco:v:10:y:2008:i:23:p:248-255
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    Citations

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    Cited by:

    1. Mihai Paunica & Ileana Cosmina Pitulice & Aurelia ?tefanescu, 2017. "International Migration from Public Health Systems. Case of Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(46), pages 742-742, August.
    2. Leila Agha Kasiri & Shaheen Mansori, 2016. "Standardization, customization, and customer loyalty in service industry," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(2), pages 66-76, July.
    3. Stanko Čokelc & Jan Žan Oplotnik, 2013. "Suggestion of legal regulation of tax advisory services to ensure its higher quality – case study from Slovenia," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 469-484, June.
    4. Carmen Balan & Mirela-Patricia Zegreanu, 2012. "Insights into the Development of the Market of Mobile Marketing Services in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(Special N), pages 786-801, November.
    5. Kasiri, Leila Agha & Guan Cheng, Kenny Teoh & Sambasivan, Murali & Sidin, Samsinar Md., 2017. "Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 91-97.

    More about this item

    Keywords

    services standardization; internal market of services; competitiveness;
    All these keywords.

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L80 - Industrial Organization - - Industry Studies: Services - - - General

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