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Operational Efficiency and Technology Gap Ratio of Hotels under Different Environments (in Thai)

Author

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  • Akarapong Untong

    (Public Policy Studies Institute, Chiang Mai University, Chiang Mai, Thailand)

Abstract

This paper applied data envelopment analysis with slacks-based measure and metafrontier analysis to assess the operational efficiencies and technology gap ratios of the resorts and boutique hotels of Thailand’s hotel chain in Chiang Mai and Phuket. Data were from 14 hotels in Chiang Mai and 34 hotels in Phuket. It was found that hotels belonging to each type, in Chiang Mai and Phuket, had no difference in efficiencies but had different technology gap ratios; the environment caused the differences. Environment is associated with location.These differences prompted the hotels to apply diverse innovations in their operations. Hotels in Phuket had a higher operational technology than those in Chiang Mai. Increasing the efficiency of room occupancy and enhancing labor productivity would improve efficiency more than reducing operational cost. The findings suggest that approaches to promote the efficiency of a hotel’s operation should vary in accordance to environment. The hotels would also do well to develop and share innovations in operation based on their environment.

Suggested Citation

  • Akarapong Untong, 2013. "Operational Efficiency and Technology Gap Ratio of Hotels under Different Environments (in Thai)," Applied Economics Journal, Kasetsart University, Faculty of Economics, Center for Applied Economic Research, vol. 20(2), pages 37-54, December.
    • Handle: RePEc:aej:apecjn:v:20:y:2013:i:2:p:37-54
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    File URL: http://www.journal.eco.ku.ac.th/upload/document/thai/20131132095432.pdf
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    Cited by:

    1. Zutao Deng & Yan Gao & Bin Liang & Alastair M Morrison, 2020. "Efficiency evaluation of hotel operations in Mainland China based on the superefficiency SBM model," Tourism Economics, , vol. 26(2), pages 276-298, March.

    More about this item

    Keywords

    Hotel; operational efficiency; technology gap ratio; metafrontier; slacks-based measure;
    All these keywords.

    JEL classification:

    • C14 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Semiparametric and Nonparametric Methods: General
    • C60 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - General
    • D24 - Microeconomics - - Production and Organizations - - - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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