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Social Media as an Identity Barometer: Evidence From the Russia-Ukraine War

Author

Listed:
  • Serhii Abramenko
  • Vasily Korovkin
  • Alexey Makarin

Abstract

This study investigates how social media data can be used to study shifts in identity, focusing on Ukraine during the Russia-Ukraine war. We analyze VK users' reported language proficiency and the language of tweets and note a significant shift from Russian to Ukrainian during both the early (2014–2022) and later (2022–) phases of the war. Additionally, we observe a positive association at the province level between these language changes and shifts in ethnic identity reported in nationally representative surveys. The findings underscore the effectiveness of social media data in tracking and quantifying shifts in identity.

Suggested Citation

  • Serhii Abramenko & Vasily Korovkin & Alexey Makarin, 2024. "Social Media as an Identity Barometer: Evidence From the Russia-Ukraine War," AEA Papers and Proceedings, American Economic Association, vol. 114, pages 70-74, May.
    • Handle: RePEc:aea:apandp:v:114:y:2024:p:70-74
    DOI: 10.1257/pandp.20241056
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    More about this item

    JEL classification:

    • D74 - Microeconomics - - Analysis of Collective Decision-Making - - - Conflict; Conflict Resolution; Alliances; Revolutions
    • F51 - International Economics - - International Relations, National Security, and International Political Economy - - - International Conflicts; Negotiations; Sanctions
    • J15 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Minorities, Races, Indigenous Peoples, and Immigrants; Non-labor Discrimination
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • P26 - Political Economy and Comparative Economic Systems - - Socialist and Transition Economies - - - Property Rights

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