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Sleep Norms

Author

Listed:
  • Osea Giuntella
  • Andrea Kiss
  • Stephanie W. Wang

Abstract

This study documents sleep norms and studies the effect of norm information on anticipated behavioral change. Participants were shown either a small or large gap between others' ideal sleep duration (injunctive norm) and actual sleep patterns (descriptive norm). While we find limited effects of injunctive norm information alone, alignment between perceived behavior and societal expectations led to greater intention for longer sleep and earlier bedtimes. Conversely, a large gap between norms and actual behavior heightened interest in advice for improving sleep. These results suggest that understanding and communicating social norms can be crucial in promoting healthy sleep practices.

Suggested Citation

  • Osea Giuntella & Andrea Kiss & Stephanie W. Wang, 2024. "Sleep Norms," AEA Papers and Proceedings, American Economic Association, vol. 114, pages 672-677, May.
    • Handle: RePEc:aea:apandp:v:114:y:2024:p:672-77
    DOI: 10.1257/pandp.20241090
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    File URL: https://doi.org/10.3886/E201982V1
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    More about this item

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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