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Reminders Work, but for Whom? Evidence from New York City Parking Ticket Recipients

Author

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  • Ori Heffetz
  • Ted O'Donoghue
  • Henry S. Schneider

Abstract

We investigate heterogeneity in responsiveness to reminder letters among New York City parking ticket recipients. Using variation in the timing of letters, we find a strong aggregate response. But we find large differences across individuals: those with a low baseline propensity to respond to tickets—a natural nudge target—react least to letters. These low-response types, who incur significant late penalties, disproportionately come from already disadvantaged groups. They do react strongly to traditional, incentive-based interventions. We discuss how accounting for response heterogeneity might change one's approach to policy and how one might use our analysis to target interventions at low-response types.

Suggested Citation

  • Ori Heffetz & Ted O'Donoghue & Henry S. Schneider, 2022. "Reminders Work, but for Whom? Evidence from New York City Parking Ticket Recipients," American Economic Journal: Economic Policy, American Economic Association, vol. 14(4), pages 343-370, November.
    • Handle: RePEc:aea:aejpol:v:14:y:2022:i:4:p:343-70
    DOI: 10.1257/pol.20200400
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    Cited by:

    1. Lars Behlen & Oliver Himmler & Robert Jäckle, 2023. "Defaults and effortful tasks," Experimental Economics, Springer;Economic Science Association, vol. 26(5), pages 1022-1059, November.
    2. Li, Yuanxiang John & Hoffman, Elizabeth, 2023. "Designing an incentive mechanism for information security policy compliance: An experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 212(C), pages 138-159.
    3. Sinning, Mathias & Zhang, Yinjunjie, 2023. "Social norms or enforcement? A natural field experiment to improve traffic and parking fine compliance," Journal of Economic Behavior & Organization, Elsevier, vol. 210(C), pages 43-60.
    4. Christian Traxler & Libor Dušek, 2023. "Fines, Non-Payment, and Revenues: Evidence from Speeding Tickets," Berlin School of Economics Discussion Papers 0023, Berlin School of Economics.
    5. Migchelbrink, Koen & Raymaekers, Pieter, 2023. "Nudging people to pay their parking fines on time. Evidence from a cluster-randomized field experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 105(C).
    6. Diarmaid Ó Ceallaigh & Kirsten I.M. Rohde & Hans van Kippersluis, 2024. "Skipping your workout, again? Measuring and understanding time inconsistency in physical activity," Tinbergen Institute Discussion Papers 24-028/V, Tinbergen Institute.

    More about this item

    JEL classification:

    • D04 - Microeconomics - - General - - - Microeconomic Policy: Formulation; Implementation; Evaluation
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • H71 - Public Economics - - State and Local Government; Intergovernmental Relations - - - State and Local Taxation, Subsidies, and Revenue

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