IDEAS home Printed from https://ideas.repec.org/a/adi/ijbess/v5y2023i2p12-20.html
   My bibliography  Save this article

The influence of consumer traits on impulsive buying: A study on Tokopedia users during the Covid-19 Pandemic

Author

Listed:
  • Radhitya Pratama K

    (Universitas Islam Indonesia)

  • Ratna Roostika

    (Universitas Islam Indonesia)

Abstract

The e-commerce industry significantly expanded during a negative economic recession. This is because, during the COVID-19 epidemic, many countries enacted social limitations that caused various economic activities to diminish in many sectors and resulted in layoffs in various businesses because there was no production activity. Through consumer attributes such as impulsive buying tendencies, shopping enjoyment preferences, moods, and personal situations, this study aims to understand the factors contributing to impulsive buying. The SEM statistical method and PLS software were used to test the research model empirically. Sampling with a purpose was chosen. Two hundred legitimate respondents were used as samples to test the assumptions. First, the study found that impulsive buying patterns, moods, and situations all positively influence impulsive purchases. Second, other elements, such spending patterns, are not significant. This demonstrates that customers can enjoy looking up information about the desired goods, but it hasn't yet led customers to make impulsive purchases at online shops.

Suggested Citation

  • Radhitya Pratama K & Ratna Roostika, 2023. "The influence of consumer traits on impulsive buying: A study on Tokopedia users during the Covid-19 Pandemic," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 5(2), pages 12-20, April.
    • Handle: RePEc:adi:ijbess:v:5:y:2023:i:2:p:12-20
    DOI: 10.36096/ijbes.v5i2.391
    as

    Download full text from publisher

    File URL: https://www.bussecon.com/ojs/index.php/ijbes/article/view/391/207
    Download Restriction: no
    File URL: https://doi.org/10.36096/ijbes.v5i2.391
    Download Restriction: no
    File URL: https://libkey.io/10.36096/ijbes.v5i2.391?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:adi:ijbess:v:5:y:2023:i:2:p:12-20. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ibihutr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.