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The role of digitization in automotive industry: The Indian perspective

Author

Listed:
  • Rizwan Khan

    (Research Scholar, Department of Commerce, Aligarh Muslim University, India)

  • Mohd Taqi

    (Ph.D. Assistant Professor, Centre for Distance and Online Education, Aligarh Muslim University, Aligarh,India)

  • Amma Saba

    (Director, Brain Pulse, Aligarh, India)

Abstract

The automotive industry is standing on the edge of the digital era. Digitization is the motivating force behind this change and is influencing every aspect of consumer behavior. Forces behind this digital transformation are the new technological possibilities which range from comprehensive connectivity, 3D printing, and the social network of virtual solutions as well. The impact of digitization can already be seen in today’s world and also in the automotive industry of India. Digitization will play an imperative role in the upcoming years such as artificial intelligence. This paper is primarily concerned with the recent trends of digitization and it also tries to measure the impact of digitization on the automobile supply chain between automobile manufacturers and suppliers. It is discussed the thrust on the potentialities of digitalization in the automobile industry of India and its impact on the overall performance of the industry. The study concluded that digitization has a significant impact on the automotive industry of India. Today, all the business practices become digitalized and foreign players use advanced technology in their products as compared to the national automotive players. The selling of automotive products is increased after the adoption of more advanced technology. It upgrades the quality of products and its service after sale which ultimately leads to the customer and brand loyalty used by the consumers.

Suggested Citation

  • Rizwan Khan & Mohd Taqi & Amma Saba, 2021. "The role of digitization in automotive industry: The Indian perspective," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 3(4), pages 20-29, October.
    • Handle: RePEc:adi:ijbess:v:3:y:2021:i:4:p:20-29
    DOI: 10.36096/ijbes.v3i4.277
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    References listed on IDEAS

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    1. Umit Hacioglu & Gul Sevgilioglu, 2019. "The evolving role of automated systems in supply chain management and its cyber-security issue for global business operations in industry 4.0," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 1(1), pages 01-11, January.
    Full references (including those not matched with items on IDEAS)

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